Privacy Policy

This document sets forth the terms of consent and privacy policy followed by Mcrich Travel and Tour, a company incorporated in Cebu Philippines, doing business as Mcrich Travel and Tour via online platform such as mobile app and website.

The website mcrichtravel.com aims to provide travellers, tour booking and other travel and tour service provider around the Philippines a platform to interact with each other. In order to enable this, the users of the website may have to share some personal data with us. In doing so, we realize that they place a great deal of faith and trust in us, and we in turn would like to assure them that we take their privacy very seriously.

In the following sections we will lay out our terms of consent (“Terms of Consent”) under which we will process your personal. We will also lay out our privacy policy (“Privacy Policy”) which will contain relevant information for you such as your rights to your personal data.

Please read the Terms of Consent as well as the Privacy Policy carefully before giving consent to us for processing your personal data.

Terms of Consent

The terms “we”, “us”, “our” and “Mcrich” refers to Mcrich Travel and Tour, a company incorporated under the laws of Republic of the Philippine, and/or our subsidiaries. The term “user” and “you” refers to the customer visiting the website and/or contributing content on this website. Reference to “personal data” means any information relating to a person, by which such person may be identified such as a name, an identification number, location data or relating to that person’s physical, physiological, genetic, mental, economic, cultural or social identity.

For accessing or using this website in any manner, you are required to give consent and agree to be bound by this Terms of Consent and Privacy Policy. Please read the Privacy Policy carefully.

What kind of personal data is collected by Mcrich and why?

Mcrich collects personal data from users as part of the registration process. Personal data that may be collected from you is your e-mail address, password, picture, telephone number and address. Travelers may be required to share their travel plans which may include details such as flight numbers and itineraries so that guides and tour provider can accordingly make their plans.

We may collect some information about a user’s computer when the user visits www.mcrichtravel.com, which are the IP address, web browser software information, content and pages viewed on mcrich and the referring website. Any personal data we intend to collect by the above will only be with your consent. Personal data to be collected in this process is to understand the interests of our users and customize their user experience. An example, is where we may make use of the IP address to determine the user’s location to customize content based on location. However, in some cases, we may use this data without your consent, in legitimate interest to prevent fraudulent activity on the website.

How do we use cookies?

Cookies are small data files and can be stored on a computer’s hard drive. These would only be stored in case the user’s web browser setting permits the same. However, some parts of our site may not function optimally if the browser was to refuse cookies.

In case cookies are disabled, then the most important function that you would lose is the ability to login to your account.

Therefore, as a traveler, you would not be able to make a booking or make inquiry. As a guide or tour operator, you would not be able to respond to any client requests.

Mcrich uses cookies for the following purposes:

To help us recognize the particular browser as a previous visitor. We may also retain the user’s registration details on the cookie.

To help us customize the content and advertisements provided on our websites and on other websites across the Internet.

To help research the effectiveness of our website features, advertisements, and e-mail communications. We may also use technology called web beacons, which are similar to cookies, and are used to measure the effectiveness of email campaigns to determine which emails have been viewed and acted upon. It is also used to understand if you have reached our website after clicking on an advertisement hosted elsewhere.

We also may use certain third party services for analytics, customer service, web marketing, fraud prevention, payment processing and other similar activities.

These companies may make use of cookies or other tracking software. We do not have access to or control over cookies or any other technologies these third parties may use to collect such information. The privacy policies followed by these third parties are not covered by this Privacy Policy.

With whom do we share your personal data?

Mcrich takes the trust a user places with us by sharing their information with us very seriously. We would share information with third parties like law enforcement agencies only if we are required to under the relevant law, or if we believe that a crime is/was being committed or a law being broken. Some of the advertisements users see are served by third party advertisement networks. These networks may also collect personal user information through cookies or other technologies. The information gathered by these third parties is used to predict a user’s interests or preferences and to display advertisements and across the Internet tailored to a particular user’s interests.

We may also authorize third-party vendors to collect or access information on our behalf, as necessary to operate features of our website, to provide customer service or to customize online advertising. These third-party services may capture some personal information as well. The privacy policies followed by these third parties are not covered by this Privacy Policy. followed by these third parties is not covered by this privacy policy.

We may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers or investors the number of visitors our Website receives or the geographical distribution of our visitors, or revenue generated or the types of tours booked. Such information will not contain any personally identifiable details.

Period of storage of personal data We will delete your personal data when it is no longer reasonably required for the purposes for which you have given consent, or you have withdrawn your consent (where applicable), provided that we are not legally required or otherwise permitted to continue to hold such data.

Rights of the user

Upon a request by you under certain conditions, we will restrict our processing of your personal data; erase your personal data; and if you object to the processing of personal data, stop sending you direct marketing communications and stop processing your personal data, unless in our legitimate interests.

Links to third party websites

This site may contain links to sites other than our own and those sites may not follow the same privacy policies. We will not take any responsibility for the policies followed by these other websites, and any user should exercise caution and follow normal due diligence procedures while accessing these third-party websites.

Display and modification of personal data

A user has the option of customizing their display details the registration process or by amending the same by following the appropriate link post login. Mcrich provides users with the ability to change and modify information previously provided, as well as to determine what information is publicly visible.

In case a user uploads pictures to the image gallery or as part of a review or forum post, then these pictures would be visible to the general public. Therefore, a user should upload only those pictures that they would want to make public.

A significant part of the service on this website depends on the information that travellers provide about the service that they have received from guides and other service providers. In case a user or traveller provides personal information about these guides, or any other people, or uploads pictures and so forth of other people, such user should ensure that he has their consent to do so. Similarly, in case a guide was to provide any personal information of any traveller, such guide should do so only after gaining their specific consent. Mcrich will not be liable for any of the above content shared in any manner.

E-mail subscription

Users will receive marketing emails from Mcrich only in case they have explicitly agreed to receive such mail. They can always opt out by going to the account settings to make the necessary changes to the notifications settings.

There are certain notifications, such as information on job requests received, or notifications of new features or other system related issues that will be delivered to you irrespective on your marketing email settings. We consider this to be in legitimate interests. You will have the ability to change the frequency of these emails through the settings tab.

Potential risks in data transmission over the Internet.

No one can guarantee that transmission of data over the Internet is completely secure. It may be possible for third parties to unlawfully intercept or access transmissions or private communication. While we strive to protect your personal information, Mcrich cannot warrant the security of any information you transmit to us.

We shall not be liable for any special, incidental or consequential damages you may suffer in the event that your transmission of data was intercepted.

Updates to the Privacy Policy

Mcrich reserves the right to change this Privacy Policy at any time. Any such changes will be posted online as well as a notification message sent through the Mcrich website.